PRICING, SALES, AND PAY SCENARIOS
Markup Calculator
Calculate a selling price, markup amount, and implied gross margin from cost and a markup percentage.
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Your result
Ready when you are.
Enter your values and select Calculate. Your result stays on this device.
How it works
Selling price = cost + (cost × markup percentage). Implied margin = markup amount ÷ selling price.
Assumptions
Uses a single cost and markup percentage. Taxes, discounts, commissions, fees, spoilage, and cost allocation are not modeled.
About this calculator
Use this markup calculator when you know the cost and want a transparent selling-price scenario. It also shows the implied gross margin so you do not accidentally treat markup and margin as the same percentage.
How to use it
- Enter the cost you want to recover.
- Enter the markup percentage for the pricing scenario.
- Review the selling price, dollar markup, and implied margin.
- Check taxes, platform fees, discounts, and real costs separately before quoting a customer.
Use case
markup calculator: a clear planning check
Calculate a selling price, markup amount, and implied gross margin from cost and a markup percentage. The stated formula, assumptions, and result limits remain visible so the calculation can be checked in context.
Use a clear markup calculator scenario with values you can verify before relying on the result.
Method and update
Last reviewed: 2026-08-10. This tool performs the stated formula locally in your browser using the values you enter.
Frequently asked questions
How is markup calculated?
Markup amount equals cost multiplied by the markup percentage. Add that amount to cost for the modeled selling price.
Is a 40% markup the same as a 40% margin?
No. A 40% markup on cost produces a lower margin percentage because margin is based on selling price.
Can I use this for retail pricing?
Yes for a simple scenario. Add your own taxes, shipping, returns, marketplace fees, and business costs before setting a final price.
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